by Jed Pressgrove
There’s not a more vicious mockery of computer game politics than Crime Is Sexy. The sarcastic title has a double meaning, with the more obvious one being the jab at glorified crime series like Grand Theft Auto and Hotline Miami. Developer Jallooligans puts force into this punch by making the 1980s-inspired David Hasselhoff song “True Survivor” the score to its satire. In this context, Hasselhoff’s trivial 2015 Internet hit evokes the same type of retro sentimentality that game development churns out to make its celebrations of illegal activity seem like a part of every happy childhood. The self-aware yet unthinking heroism in “True Survivor” has a parallel in today’s smart-assed consumers who get hoodwinked by industry.
The second meaning of Crime Is Sexy plays off the contracts between players and “Overlords” like Steam, Electronic Arts (Jallooligans steals EA’s logo for an opening credit), and Ubisoft. Jallooligans depicts digital rights management as inherently absurd and, thus, criminal. Crime Is Sexy begins with you filling out credit/debit card information, reading a user agreement that outlines how the “Overlords” own everything related to the game (including you by extension of playing it), and giving away personal details. Hasselhoff’s line “Fighting for life, for good, for all that we believe in!” provides a biting contrast to the lack of action taken against what Jallooligans portrays as make-believe authority.
Crime Is Sexy then opens up as a collection of (supposedly) 1,000 unique games. As you scroll through and try titles such as Middle-Class Conflict Trainer, Bureaucratic Inferiority Non-Game, and Ethnic Downfall Statement (and numerous variations on these and other themes), you find every game is about failure as represented by a block that can’t quite jump to a higher platform. This repetitive send-up, along with an accompanying Kickstarter video pitch suggesting that popular social technology transforms game developers into beggars and swindlers, is mean-spirited but also true to Jallooligans’ class-driven implication that there should be more of a conscious fight from audiences and artists.